Genius.

07/18/2008

square-watermelon.jpg

When I first saw these photos I was sure they were photoshopped. When I dug a little deeper I found out that yes, square watermelons do exist! Apparently Japanese watermelon farmers faced resistance at retail where the oval fruits were difficult to stack and took up precious real estate in Japan’s limited-space stores. Additionally Japanese refrigerators are much smaller than their U.S. counterparts, so buying and storing watermelons was quite a production. The savvy Japanese farmers discovered that if watermelons are placed in a box when growing, they will mold themselves to the shape of the container, producing square melons.

One website insightfully pointed out that there is a lesson to be learned from the square watermelon. When approaching the problem of stocking watermelon, most people would automatically resign themselves to the fact that these fruits just grow round and there is nothing to be done about it. Japanese farmers took a different approach. If the supermarkets wanted a square watermelon, they asked themselves, “How can we provide one?” It wasn’t long before they invented the square watermelon.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: